A Harvard professor says that if forms are signed at the top that users are much more likely to be truthful, because they are reminded that they are giving their word right up front. Could that be? She has a study that demonstrates it. Read the story here.
The problem is that signing at the top isn’t our convention. We’re used to signing forms at the bottom. Companies don’t want to move the signature block so radically. Just imagine dealing with the change-resistance on that one, customer by customer.
Have you ever considered changing up the signature block? One of my colleagues, Bill Hill, swapped the position of the date and the signature fields on some forms. Next thing you know, they were changed back.
Change is hard. Even when there may be good reason for it.