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Webinar: Streamlining Communications Across the Organization
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In this webinar, speaker Charlene Haykel will describe an approach to customer communications that sees it as a business asset. She will suggest for corporate managers a new mind-set, one that focuses on its verbal as well as visual elements and that strives for content clarity and economy as much as brand coherence and buzz. Finally, she will recommend processes that can help companies improve their customer experience with 20-30% less content and dramatically reduced costs.

9/30/2014
When: 09/30/2014
12:00 pm - 01:00 pm ET
Where: Webinar
Presenter: Charlene Haykel


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Webinar:  Streamlining Communications Across the Organization

 

Presented by: Charlene Haykel, Strategic Analyst, Editor and Writer
 

Date:  September 30, 2014

 

Time:  12:00noon Eastern / 11:00am  Central / 10:00am Mountain / 9:00am Pacific

  

In this webinar, Charlene Haykel will describe an approach to customer communications that sees it as a business asset. She will suggest for corporate managers a new mind-set, one that focuses on its verbal as well as visual elements and that strives for content clarity and economy as much as brand coherence and buzz. Finally, she will recommend processes that can help companies improve their customer experience with 20-30% less content and dramatically reduced costs.


Charlene Haykel is a strategic analyst, editor and writer with 40 years’ experience in corporate, marketing and government communications. For the last 25 years, she has specialized in simplified communications, a set of skill sets and disciplines that simplify complex information for lay audiences.  Haykel began to focus on the problem of complex information in 1988 when she joined an international branding firm to introduce their emerging simplification specialty across North America. She subsequently served as a principal of two other agencies, BlackburnYoungHaykel in Westport, CT and Simplify, a company she cofounded in New York City.  Both businesses gave her opportunities to link marketing, branding and customer retention issues with simplification theory and practice. What emerged from her work was MacrosimplificationTM, a process for creating clear, effective communication systems for entire organizations built around core content. Through this process, Haykel typically achieves reductions of 20-30% in the volume of her clients’ marketing materials and comparable iimprovements in their readability and impact.  In 2010, she co-authored the award-winning College Access: A Family Guide to Planning and Funding College. Recent clients include American Express, Sun Life Financial, the New York State Health Insurance Exchange, and Evergreen Health Cooperative, an ACA-funded start-up in Maryland.  Haykel holds a BA in English from Daemen College, Buffalo, NY and an MA in journalism from the University of North Carolina at Chapel Hill.

 


 

 

 

 

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