The BFMA Forms and Technology Conference 2010 is co-locating with DOCUMENT Strategy Forum. What does this mean to you? As a registered BFMA Forms and Technology Conference attendee, you will also have access to any of the sessions taking place at the DOCUMENT Strategy Forum. The combined conference will offer seven tracks and feature more than 60 sessions and workshops over a three-day period to choose from.
DOCUMENT Strategy Forum 2010 Program
DOCUMENT STRATEGY (S)
It's pretty clear that a document strategy is vital to a project's success for most organizations. What's not so clear is how to create that strategy in the first place. Much like document management, the term document strategy is thrown around loosely, but few are aware of what this strategy will actually look like. Who will be involved in the project, how much senior-level buy-in do you need, what are the check points of the initiative, and what are the measures of success? Questions, like these, are often unanswered. However, in an evolving customer communications market, building a focused and concrete strategy is as important as your bottom line.
TECHNOLOGY APPLICATION (T)
The relationship between technology and today's information culture seems to be so interconnected, it's hard to distinguish one without the other. With the proliferation of social networking sites, such as Facebook and Twitter, and constant connectivity of most consumers, the adoption rates of information technology are only growing. Companies now must meet these new expectations while seamlessly integrating technologies within their business infrastructure. This is certainly no small feat. No matter the challenges, organizations will need to keep pace with consumers' adoption of emerging technologies and communication channels.
PRINTING & OUTPUT (P)
The printed document is not extinct. In fact, regulations are now mandating companies send written correspondence to their customers. Now more than ever, document producers will have to efficiently and cost-effectively manage their output of customer communications. Companies are still struggling to balance their budgets, meet regulatory compliance and deliver customer-centric communications. To meet these challenges, operations will need to think out-of-the-box and across the life cycle of the document. Organizations will need to maximize their resources and offer innovative solutions to create a real return on investment.
MAILING OPTIMIZATION (M)
With more than 41 billion transactional/TransPromo documents being delivered via the traditional mail stream, the corporate mail center is vital to a company's effort to create efficient document life cycles. With a higher cost burden than ever before, mailing processes must be more precise, timely and optimized to meet regulatory, customer and bottom line demands. Document producers and mail professionals will need to understand their interrelated roles within the mail strategy and optimization initiatives to meet these demands.
Click to view BFMA's Schedule.
*The sessions listed below are subject to change.