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Webinar to Create and Analyze Surveys that Work
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Surveys! When done correctly, surveys are an invaluable tool to create forms. They help us to understand how users make decisions, learn user priorities, and ultimately drive strategy and innovation. But most surveys in the field are poorly constructed, resulting in survey fatigue for the user and unreliable data for you.

7/17/2019
When: Wednesday, July 17, 2019
11:00 PT, 12:00 MT, 1:00 CT, 2:00 ET
Where: http://bfma.adobeconnect.com/surveysthatwork/
Contact: Dan Zola and Kerry Thompson


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Surveys!

When done correctly, surveys are an invaluable tool to create forms. They help us to:

  • Understand how users make decisions
  • Learn user priorities
  • And ultimately drive strategy and innovation

But most surveys in the field are poorly constructed, resulting in survey fatigue for the user and unreliable data for you.

So how do you create a winning survey that actually works?

That’s what we are going to share with you during this 1-hour webinar.

You'll learn...

  • What questions to ask (and what questions not to)
  • What are the pitfalls of survey questions and how to avoid them
  • What are the best industry tools you can use to send out your survey
  • When to conduct a survey
  • What subject lines get the best responses
  • And why 1-10 rating scales are terrible!
    • (Don’t worry, we'll tell you what to do instead)

More about your presenters

This webinar will be led by Sway UX, leaders in user experience research & design.

Fresh from their presentation at BFMA's Annual Conferrence in Anaheim, California, your instructors, Dan Zola and Kerry Thompson, have written more than 10,000 survey questions during their 20-year careers and are experts in the art and science of creating and analyzing surveys.

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