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March 2011 Newsletter
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Forms Talk - The BFMA Newsletter

MARCH 2011 


From the President

All Members Webinar Meeting

Update Your Member Profile

A Member's View on Symposium

Recognition Program Concluded

Learn About Our Company Partnership Programs

March Member Recognition

Professional Opportunities 
FREE Forms Forum in DC Area

Industry News
New Service Type Identifiers For Reply Mail

Calendar of Events

Program Council
Online BFMA Educational Sessions

Symposium 2011 - 5 Tracks with Over 60 Sessions

If You Do Forms, You Need Symposium

Call For Speakers - 2011 Document Strategy Forum

Association News
NW Washington Symposium Scholarship Available

Call for BFMA Board Nominations

Jim Bennett of the Madison Chapter Passes

BFMA at AIIM info360 in March

What is Your Professional Responsibility?




Adobe Systems, Inc.



Amgraf Incorporated

Avoka Technologies


Easel Solutions (Formerly TechEd) 

Essociates Group, Inc.

Stay Connected With BFMA

Facebook   Twitter   LinkedIn


Help BFMA Help You by Volunteering to Serve

Lisa Lee, CEBS, FLMI

If you’ve contemplated serving the BFMA community at large, let me welcome you with open arms. We encourage people who are active in the forms management profession to step up to the challenge of helping to keep BFMA alive and functioning and contemporary. You may not be aware of the governance cycle for BFMA. (I wasn’t, before I got involved.) The new board of directors is installed at Symposium and terms of office begin then. Now is the time to prepare. We need people to volunteer and take some responsibilities. It is that simple.

Professional and Personal Growth Opportunities



All Members Meeting April 20

Margaret Tassin, CFSP, CDC
VP Membership

Mark your schedule now for the membership meeting for all BFMA members on Wednesday, April 20 at 3:00 CT.

Webinar Meeting Open To All Members

Member Profile Update

Sherry M. Reid, CHIM
Membership Council

By keeping your BFMA Member Profile up-to-date, you are guaranteed access to all of the exclusive benefits and resources that a BFMA membership offers; including adding your email address so you receive important communications and surveys from headquarters

Please Update Your Member Profile

Member View: Get Recharged at Symposium

Kelly Halseth

Ah — Symposium, that magical time of year.  Yes, it’s true—I look forward to Symposium like a nine year-old looks forward to Christmas.  Except, unlike that sugar-addled child, I’m not bored with my toys and jonesing for a candy cane halfway through the blessed event.

Countdown To The Big Event

BFMA 2010 Awards Program

The submission date for the BFMA 2010 recognition program is concluded. All qualified participants will receive their certificates to recognize their participation level. Many thanks to all of those who participated!

Thank You Members

Company Partnership Programs - Are They Right for You?

Margaret Tassin, CFSP, CDC
VP Membership

Organizations have the opportunity to purchase packages that include membership and training for their entire forms staff. Company Partnership Programs include all the benefits for each individual member including access to resources, forums, and the career center as well as centralized administration of the account and additional discounts to all events and training offerings.

Learn More About This Program

Member Recognition

Nicole Taylor
Associate Executive Director

The following individuals are new members to BFMA. Congratulations to these individuals and their companies for making the decision to seek the networking and professionalism offered by BFMA.

March's Newest BFMA Members



Free Forms Forum in DC Area!

Are you a forms professional in the DC area and need free training and networking with other forms professionals? The Forms Management Program at the National Reconnaissance Office (NRO) will host the 3rd Forms Forum on Wednesday, 06 April 2011 in VA from 9am to 3pm in Chantilly, VA.

Forum Open To All Forms Professionals



Direct Mail Manual Advisory Service Available Upon Request

For BFMA members responsible for mailing operations or mailed forms design, there is a newsletter you may be interested in subscribing. For your convenience, we have posted their latest bulletin below, along with subscription information.

New Service Type Identifiers For Reply Mail


Masters Series - Developing a Forms Management Strategy

Nation's Capital Chapter Meeting and AIIM 2011
03/21/2011 - 03/24/2011

Masters Series - Conducting a Call for Forms

Masters Series - Basic Forms Layout

Masters Series - Forms Analysis - A Basic Approach

National Reconnaissance Office (NRO) Spring Forms Forum

Govt. Industry Forum April Phone Conf. Call

All Member Chapter Meeting

Symposium - Baltimore
05/16/2011 - 05/19/2011



Featured Educational Opportunities for the Forms Professional

With education and travel budgets tight, consider this convenient way to get educated, maintain skills, and communicate with others. The upcoming webinars are a great way to do this. See the schedule. Go to for detailed descriptions and to register.

Register Now For Online Webinars

Symposium 2011 Offers Five Education Tracks with Over 60 Sessions

Have you viewed the Symposium 2011 program that is posted on the BFMA web site yet? What an amazing story it contains. A quick view of the class titles reveals an opportunity that should not be missed.

Summary of the Tracks

If You Do Forms, You Need to Go to Symposium

Ray Killam, CFSP, CFC
President Emeritus

My first Symposium was 1990 in Atlanta. I went there for a specific purpose and was very surprised by what I found. There were hundreds of people that did the same kind of work that I did and they were all involved in advancing their level of knowledge in one aspect or another of forms management. I attended as many classes as I could and it became obvious to me that I needed to keep attending and learning. There was so much going on!

Learn From The Best In Our Profession

Call For Speakers – 2011 Chicago Document Strategy Forum - Due 04/15/11

BFMA partners again with Event Evolution to provide another educational opportunity for you in 2011.

Topic Recommendations



NW Washington Symposium Scholarship Opportunity Announced!

The BFMA NW Washington chapter board is excited to announce a chapter member-only scholarship opportunity to attend the BFMA Symposium in Baltimore, MD, May 16-19. You choose your registration preference, and we’ll contribute up to $600 towards your registration fees!*

Attention: NW Washington Chapter Members!

Call for Board Nominations

Margaret Tassin, CFSP, CDC
VP Membership

With most members belonging to regions instead of chapters, developing an affinity for all things BFMA is hard. Most members do not have the opportunity to serve in leadership roles at the chapter level, so finding future BFMA leaders in an existing pipeline is tough. But we need your help, regardless.

Review The Positions Available

Jim Bennett, Madison Chapter

It is with profound sorrow that we report that BFMA lost a loyal member and good friend. Jim Bennett, of the Madison Chapter, passed away on February 14, 2011 suddenly from a heart attack at work.

Jim, You Will Be Missed

BFMA at AIIM info360 Conference in DC!

BFMA will be exhibiting at the AIIM 2011 info360 Conference and Expo on March 22 - 24, 2011 in Washington, DC.

Visit BFMA At Booth #910



What is the Forms Professional's Responsibility?

Bill Hill, CFC, CFSP, Chair FSCB

We design forms, electronic and paper. End of article. Wait a minute, that is not my experience. Maybe an easier article would be: What does a forms professional not do?

We Are Responsible For...

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